Broadband Market Planning and Research
We provide broad needs assessments, market assessments, independent surveys and focus groups that identify local market conditions for municipal broadband. This information helps determine the right size, type and geography of potential broadband services for our clients’ respective markets. From this, we determine the market demand for broadband and propensity for customers to use a municipal broadband provider.
- Demographics of existing, adjacent and overlapping markets
- Market sizing, take-rates and demand aggregation
- Competitive analysis of existing service providers in the market
- Regional/national trends and emerging technologies
- Bandwidth growth/usage and the applications that are driving this growth
- Product mix, complements and substitutes in the market